Kodak has finally announced its camera centric smartphone called the IM5 at CES. The smartphone (that was designed by Bullitt UK) comes with mid-range specs and a similar price tag (299 EUROS). What Kodak seems to have delivered out here is a smartphone with some special imaging software that makes it easier to edit, share and print the photos you have clicked from the device.
What Kodak has worked on, is the software bits of the
smartphone and we really can’t make its much sense out if it. The software on
the IM5 as Kodak puts it, makes it simple to edit and share those 13 MP images
that the sensor delivers. The image management software “at the touch of a button,
lets users quickly edit photographs and either display them on the device,
share on social media or print using a customized app compatible with home
printers as well as future printing and sharing services.”
As for the hardware specs:
- There is a 5 inch HD (720p) screen on the front.
- Inside, we get a 1.7 GHz octa-core processor (MediaTek) with 1 GB of RAM.
- The memory department consists of 8 GB of internal memory with micro SD card support for expandable storage.
Kodak says that the handset will run Android KitKat out of
the box, but “promises” an upgrade to Lollipop in the near future.
In short we will not know what Kodak has in store until we
review the handset. Until that happens, Kodak’s smartphone seems to just be
another smartphone with nothing special apart form the Kodak branding; and this
may after all be the point of this whole exercise.
The Kodak IM5 will start selling in Europe towards the end
of March, later followed by the US.
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